Take full advantage and put your brand on the platform that is ‘Cinema advertising’. Cinema advertising benefits in the following ways:
Firstly you are directly aiming at an attentive and therefore captive audience without having the same overheads as other means of advertising. So not only are you specifying your target audience it is at an affordable & competitive cost. Cinema advertising also delivers one of the highest advert recall rate in contrast to most other media.
Packages are customized to ensure clients receive high exposure and maximum impact.
Grand cinemas are pleased to offer a range of promotional activities designed to complement screen advertising.
Promotional activities include:
Sampling
Branding
Avant – Premiere events
Redemption centers
Ensuring a high level of interaction with consumers.
Mechanics: All cinema screens are equipped to screen 35mm prints and slides. Durations are variable from 30sec to 90sec for films and 3 – 5 sec for slides.
Grand Cinemas are not just the leading “Cinema entertainment” name in the UAE, but also an advertiser’s paradise for communicating with a young, affluent, sophisticated Target Audience.
The main welcome / lobby areas of Grand Cinemas offer congregating visitors a chance to relax over snacks, meet friends, and is generally the hub of the venue. Numerous Plasma screens placed at focal points for visitors prior to entering the cinema add another visual attraction to customers.
Apart from viewing upcoming trailers, the plasma screens are proven to be a very effective means of advertising extended to an alert audience.
Grand Cinemas offers several tools to convey your design and or product to the movie-going audience via the movie screen, box office, cinema lobbies, lobby entertainment program and more.
The online advertising is available on Grand Cinemas website. Tap into the convenient portal to moviegoers offering a wealth of information on movies. The web page offers collectively crucial factors for advertisers wanting to display their identity alongside a user friendly, available around the clock along with a high traffic generating web site.
Published since 2003, the Grand Cinemas Movie Guide provides the latest news, views and listings from the entertainment industry, and has established its leadership of this sector in the UAE.
The GC Movie Guide is freely distributed on a monthly/bi-monthly basis and can be found in all Grand Cinemas theatres.
The Grand Cinemas Movie Guide can also be found in the following locations:
Virgin Megastore
Magrudy's Bookstores
Wild Wadi
WAFI City
B2B
Saj Express
Za3tar W Zeit
Cinnabon
Scope
American University of Sharjah
Phars Film
Sky 24
American University of Dubai
More Cafe
Barista Cafe
and several residential communities
Ticket Stub backs are a clued-in means for advertisers, the obvious advantage is the ability to select the target group in addition to cinema tickets having a somewhat memorabilia appeal to movie goers.
Popcorn cups are a portable form of advertising that movie seers are constantly aware of & exposed to in their hand for a significant length of time. Popcorn cup advertising is size explicit with worldwide recognition.
Advertisers can inventively deliver their message on the four separate popcorn cup sizes (Medium, Large, King & Jumbo).
This exclusive form of advertising can be tailored with audience specificity in mind. In addition to popcorn cup advertising, refreshment cups are available for branding.
Below are just a few of the international and local brands that have benefitted from advertising at Grand Cinemas. The possibilities are endless. See your brands at GC.
1. TRANSPORTER 3 2. CAPTAIN HEMA 3. RIGHTEOUS KILL 4. ANYWHERE BUT HOME 5. TWILIGHT 6. DAY THE EARTH STOOD STILL 7. MADAGASCAR 2 8. LAKEVIEW TERRACE 9. W (DUB-YA) 10. BOLT
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